Almost everyone involved in entrepreneurship and small business is familiar with the book “How To Win Friends & Influence People”. First published in 1936, it continues to sell copies to people interested in personal development so that they improve upon the ways that they talk to others and conduct business or other related transactions.

Some very helpful tenets of the book involve learning how to handle people, how to make them like you by showing a genuine interest in them, remembering names, and making them feel important, and also how to be a leader who changes people toward your way of thinking. The book is by all means a self-help classic that people continue to read and many say they have received great success and results by following the teachings offered by Dale Carnegie.

Rather than read the book, you can also attend Dale Carnegie classes in your city. By visiting the Dale Carnegie website, you can find class locations in your state. For example, if you are in the United States and you would like to attend a class in California, you could search for Dale Carnegie ‘city name’ and something near you will appear. Various class types are offered such as Effective Communications and Human Relations, Training for Young Adults, Leadership Training for Managers, World Class Customer Service, Jump Starting Your Selling Career, and two and three day seminars on other topics.

While you decide whether you want to attend the courses, you can also download a free copy of Dale Carnegie’s principles which are also used during the trainings. You fill out a quick form that asks for your name and a few other details and you can start your download right away. You are also able to sign up for weekly emails with tips and other information that you may find helpful in shaping your way of thinking as you grow as an entrepreneur and run your own business.