Okay, so you have heard the term Coffee House and want to know why there is so much hype around this letter? If you have been asking yourself this question and looking for an answer to the mystery behind the letter, then this article will provide you with the answers you seek.

The Coffee House Letter is in fact an analysis of the payment structures and long term income potential of the “typical” network marketing opportunity. The letter is also a comparison between that same income potential of the networking industry and the phenomenal income potential of something called the G.P.T. Marketing Model.

Many people believe that individual network marketing businesses are vastly different when compared to other opportunities within that industry. However, when you review and compare the compensation plans of most networking opportunities, you find that there really are many strong similarities regarding both current and residual actual income potential. There are, in fact, so many pronounced similarities that you can accurately state that the network marketing industry, as a whole, provides essentially the same income results for most of its participants.

This fact concerning both short term and long term income potential is what led Mike Dillard to his conclusions about the potential and the future of the network marketing industry. This fact is also what compelled him to share his revelation in the now famous Coffee House Letter.

Many people have discovered that the money that they thought they would make in their home business is a far cry from the money that they are really making. This stark reality has forced lots of those folks to take a long, hard look at the network marketing industry itself. Many of these investors and work at home entrepreneurs who question their own industry will also look for an alternative business model. For them, the G.P.T. Marketing Model and Coffee House Letter serve as a much needed wake up call.

So, at that point, the questions really become…who is right for this opportunity and is it right for you? If you are looking for a way to make sure that you continue to grow a home business into the future, make sure that you take a look and find out what G.P.T. Marketing Model and Coffee House Letter are all about.